There are many benefits of the use of video production for businesses, and today I thought I would share some of these with you. So if you’re a Business Owner or Marketing Manager looking to learn more about how video can help your business thrive then this will give you a better understanding.
Video is essentially a form of storytelling. Stories have played an important role in communities for thousands of years, with some of the earliest dating back to 30,000 years ago with cave drawings in Lascaux and Chavaux, France. We’ve been telling stories for as long as history can see and we’ll likely always tell stories, as they allow us to connect with people around us, and get a better sense of the world.
One of the benefits of video production for your business is that it allows your business the opportunity to tell stories in a visual and compelling way, which helps you to better connect with your audience. With over 65% of the population being visual learners, by telling your stories through video allows you a brilliant opportunity to emotionally connect with a large proportion of your audience.
There is so much more than meets the eye when it comes to businesses. There are endless amounts of stories that you can tell – you can talk about your values, your history, your staff, your customers, your services, your passions and a lot more. All of these stories, help your audience relate with you and are an important way of building trust with a consumer. The more chances your business allows for the opportunity of having people engage with your stories, and trusting in you, then no doubt this trust is going to have a positive impact on your sales in the long term.
Let’s dive into some other benefits of video production for your business. Social video generates 12 x the shares than text and images combined, building organic brand awareness to your business. Therefore video acts as a fantastic way of getting your messages seen and heard. Not only that but simply using the word ‘video’ in an email subject line, boosts open rates by 19%, click through rates by 65% and reduces unsubscribers by 26%. Therefore including videos in your email marketing can lead to a drastic improvement in performance.
People often prefer video, with 59% of Senior Executives saying that they would rather watch a video than read text on the same topic. While four times as many consumers would rather watch a video about a product than read about it.
Therefore if your using video as part of your content strategy then your messages are going to be a lot more effective at cutting through than just sharing written pieces of content.
Imagine if you own a shop, and inside you had the best products, fantastic staff and a lovely interior. Now, imagine the outside of the shop, it’s covered in graffiti, the windows are dirty and have finger marks all over them, the shop sign is hanging upside down and there’s litter outside your front door. Do you think with the state of the outside of your shop, that that’s going to have an impact on the amount of people that will walk into your shop? You bet, it will!
Now the same can be said about your website and social media – you might have a well run business with great services and products but if your online presence looks like garbage, then this will absolutely harm those first impressions of new visitors. Having high quality, engaging videos that positively reflect your brand will only be a benefit to your business, they set your standards and also help you to stand out above your competitors.
If for example your business is a hairdressing business. Let’s imagine there are five other local hairdressers. If you were the first one to adopt using videos for your business, don’t you think that would be of a real benefit?! People would have the chance to see how your business works, examples of the hairstyles you’re able to deliver, video testimonials from customers to boost prospects trust in you. All these ideas will help you get a leg up on your competitors.
Google owns Youtube, and Youtube is the second biggest search engine in the world after Google. Furthermore, more people are watching online video content than ever before.
This is significant because video is one of the most important rating boosters on Google. The search engine rates websites with video higher, moreover it will rate sites higher if people stay on them for longer. Therefore, if people spend time watching a video on your website this will help the amount of time that visitors stay on your website. This, ultimately Google will reward you for and will boost you up the ranks on Google.
Videos are a great way for people to get to know more about your business. How many of us have turned to Youtube to search a how-to video? We can learn a great deal in a relatively short amount of time, with images being processed by the brain 60,000 times faster than text.
Videos can quickly engage your audience, and give them a great understanding of how to use your products or services. Not only that but videos can be a fantastic way of keeping your staff engaged, and particularly, with the new remote working/working from home phenomenon, they can act as a great method in which to teach knowledge to new and existing members of staff, without having to be all in person at the same place at the same time.
Video is flexible as well, not all videos need to be long-form content. Audiences can learn from small bite sized videos too. It’s about getting the right messages to the right audience on the right platforms.
So educating your audience, bringing your stories to life, spreading your messages on multiple platforms, building your brand reputation, standing out from competitors and increasing your SEO performance are just some of the benefits that video production can have for businesses.
I truly believe that video, with the right strategy in place, can be of huge value to a wide range of businesses. I hope you found this blog post helpful. If you’d like to have a chat with us to learn more about how video can help you, then please contact us.
Finally I have used several stats citied from various online sources throughout this blog post. If you would like evidence of any of these findings, let me know and I will send you all the relevant links to where I found this information.