Event videography can be a lot of work, but it is so worth it when you see the final product. And, when done right, your event video can be a powerful marketing tool that promotes your event, helps you sell more tickets and builds the authority of your brand.
Do you want to make an event montage video that is so awesome that people can’t stop talking about it? If so, then you need to read this blog post!
1. Have a strong concept.
2. Shoot great B-roll.
3. Use effective storytelling
4. Use graphics
5. Use a great backing track
An event montage video is a great way to relive all the best moments of an event – but only if it’s done right. If you’re thinking about making a montage video for your next event, follow these tips and be sure to stand out:
Think about what you want your event montage video to achieve. Do you want to build thought leadership for your company? Do you want to create content that informs and educates your customers? Or do you want to build excitement with an audience for an upcoming event? Once you know what you want to achieve, you can start thinking about what kind of concept will best help you achieve your goal. The key is to produce a video that is well-crafted and will appeal to your target audience and objectives.
B-roll is one of the most important elements of event videography, but it’s often overlooked. B-roll is the supplemental footage that you shoot along with the main event footage. It can include things like establishing shots of the venue, shots of the crowd, or even shots of the speakers backstage.
When used correctly, B-roll can take your event video to the next level. It can help set the scene, provide context, and add visual interest. Plus, it can be a great way to cover up any gaps in your main event footage.
Event videographers often overlook B-roll because it can be time-consuming to shoot. But if you plan ahead and shoot a variety of B-roll, it will make your event video that much more polished and professional. So how do you shoot great b-roll?
Here are a few tips:
– Make a shot list of the different types of B-roll you want to shoot ahead of the event.
– Use a range of camera equipment to vary the shots, for example; a tripod for steady shots, a gimbal for smooth movement and handheld shots for a natural edge.
– Shoot at a variety of different focal lengths to keep the video interesting and dynamic.
– Employ a video crew as opposed to just one videographer, that way you won’t miss anything worth capturing!
One way to build the storytelling of an event montage video is through interviewing event attendees so that you can gather some powerful, compelling snippets. Use these soundbites to craft a story, for example:
‘The reason I love this event so much is because…..’
‘The highlight of the event has been…’
‘Those who didn’t make it have missed out on…’
You can use multiple, select parts from interviews to shape the video in the most effective way. You’ll also want to make sure that you have footage that corresponds to what the interviewee has mentioned, that way visually you can match the contents of what they’re saying. So if they said the CEO’s speech was amazing, make sure you include the footage of the CEO delivering their speech. This is visual storytelling at its best.
Graphics help make the video even more engaging. They also add to the overall professional look of the video, whilst enriching your branding. It’s important to note that they should support the main footage and not distract the viewer. Often simple is more.
The right song will set the tone for your video and get people in the mood to relive all the best moments of the event. It needs to fit the event environment, for example, if you were having an event video made of your Country Music Festival, you’re not going to use a rock soundtrack for the video.
In conclusion, making an awesome event montage video doesn’t have to be hard. Just follow these tips and you’ll be on your way to making a video that will be most effective for your brand! If you need help, don’t hesitate to reach out to us. We would be more than happy to assist you in event videography.