Why do companies need to invest in video content?


There are many reasons why companies need to invest in video content. In todays blog post, let’s take a look at why this is the case, so, yourself as a business owner can feel more confident that implementing video is right for you.

Firstly though, who is your target audience?

Before investing in video production, the most important thing to consider first is who your target audience is. How can you connect your target audience to your business services/products? How can you get your audience to better trust your business? Can you educate them about your services?


Now depending on your target audience, will depend on the type of video content that you would want to be produced and the methods in which you distribute this content. The key point here is that not every company will have a need to invest in the same type/s of video production. However, generally speaking there are some fundamental reasons why companies need to invest in video content.

Video engages our senses more than any other form of content

Firstly let’s look at the fact that people’s attention spans are getting shorter and shorter. This is where video can help, as it’s one of the best ways to hold people’s attention as video engages our senses more than any other form of content. 

The tricky part is, because there is such a huge amount of video content online it can be hard to stand out. Statistics from 2020 show that on Youtube alone, 30,000 hours of video content was uploaded every 60 minutes on the platform.


Therefore in order to cut through the noise, your videos need to be of real quality, they should be either entertaining, informative or inspirational, and if you can combine more than one of these together then your videos will be better than the vast majority. Not only that but consistency is key, audiences are demanding video content, with 54% of consumers wanting to see more video content from businesses they support.

investing in video content

Video is a powerful marketing tool

The latest video marketing statistics show that 86% of marketing professionals use video as a marketing tool. Do you really want to be one of the 14% that isn’t keeping up with the overwhelming majority?!


These marketing professionals trust in the potential of video content to be able to help grow their business.

In fact over three quarters (78 percent) of them said that videos have directly helped to increase their sales, while 86 percent also say that videos increased traffic to their website.


The proof is very much in the pudding, these stats really help paint the picture of why companies need to invest in video. With 78% saying it has helped to increase their sales, it begs the question, why are you holding back on video?

Times have changed

Everyone has been impacted one way or another from the Covid-19 pandemic. Society and companies have had to adapt quickly. With two thirds of employees now working remotely, and that number looks like it will continue to rise. It means that more and more people are spending time at home in front of their laptops. 


What does that mean? It means that we are lacking in human connection and engagement. We are social beings at the end of the day. Well, thankfully, video is a brilliant way to help bridge that connection. Just imagine working without the zoom calls, it’d be a pretty lonely work life.


We are craving video content to engage us. So what are you doing to keep both your consumers and employees interested in your business? Video brings a human touch to your communication, and this will ultimately help people connect more with your business, which results in more sales.


If your employees are happier and more engaged with your company thanks to video content, then this is going to be hugely beneficial to your company. Video is also a fantastic, cost effective choice in training staff members. The return on investment (ROI) for training videos is significant and in many cases, the videos can be used, many times over for years to come.

Are you concerned about the costs of investing in video production?

Now one of the reasons why companies don’t invest in video content is because they are frightened of the costs involved. To hire your own internal videographer is going to cost roughly £30,000 a year, plus you’ve go the costs of buying the equipment that is needed to create the content with. The cost of equipment can vary hugely but you’ll be looking at a few thousand pound at least.


That’s where we at Peak Fable come in and help provide you with a cost effective solution. We have in place what is known as the regular content plan.

The regular content plan

At Peak Fable, we offer affordable, regular content plans that provide you with consistent high quality video and photo visuals for your businesses website and social media, all at a discounted rate. Saving you money, time and stress.

We truly value our relationships with clients, and we’ll want to help you as much as we can. That’s why we provide regular ongoing support. new ideas and advice at any time.

How it works:

  • The plans are scalable and tailor-made to your best interests, and based on your deliverable requirements.
  • We offer a 12 month or 24 month regular content plan. Within this period you will have us work with you for an allocated amount of filming/photographing and editing days per year – with flexible dates to suit your needs. 
  • For example we might film for you one day a month and edit for you one day of month, delivering you 1 main video and 4 short videos a month, so 60 high quality videos a year!
  • We can discount our plans compared to our one-off projects because it provides us with a predictable cash flow to grow our business too, making it a win-win for both parties involved.
  • We offer an initial 3 month, paid trial period, therefore if you are not 100% satisfied then you do not have to proceed with the contract. 

Now it’s worth remembering that video is an investment. Video helps to grow your business. With the regular content plan you are provided with a cost effective solution to not being able to afford to hire your own full time videographer. What’s more is that we at Peak Fable own our own supply of professional camera and audio gear, saving you from spending thousands of pounds worth on buying your own. If you’d like to learn more then please feel free to contact us.


So there you have it, we’ve given you a bit of a breakdown on some of the reasons why your business should consider investing in video production. Remember to focus on producing high quality content that really engages your audience, and this will pay off significantly in the long run.


We hope this blog post has been valuable to you. Now if you would like to read more on the specifics of the benefits of video production, then we have another blog post that dives into more details, which you can read here.

Finally I have used several stats citied from various online sources throughout this blog post. If you would like evidence of any of these findings, let me know and I will send you all the relevant links to where I found this information.

View our video production services here.

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