The Power Of Video Testimonials: Why You Should Use Them
A video testimonial is a short video of a customer or client talking about their experience with a product or service. These videos can be incredibly powerful marketing tools, as they provide potential customers with an unbiased look at what it’s like to use your product or service.
In this blog post let’s dive into more of what video testimonials are, what makes them powerful, why you should be using them and how to get started with them.
What are video testimonials?
If you’re not familiar with video testimonials, they are basically short videos (usually 1-2 minutes long) of customers or clients talking about their experience with your product or service. These videos can be very effective in demonstrating the value of what you’re offering.
Why should you use video testimonials?
Video testimonials are a terrific way to convince potential customers that your product or service is credible and that people are actually using it and profiting from it. If you can gather a few video testimonials from delighted customers, it can really give a boost to your sales and conversion rates because of the increased trust they provide.
These testimonials can be used on your website or social media pages to help boost your business. They are effective because they allow potential customers to see and hear real people talking about your product or service. This can be much more effective than simply reading text testimonials, as it allows the viewer to get a better sense of the person’s true experience, such a fantastic way to add credibility to your brand.
How to get started with video testimonials
Video testimonials are a great way to show off your happy customers and give potential customers a more intimate look at your product or service. If you’re thinking of using video testimonials, there are a few things you should keep in mind to make sure they’re effective.
First, you’ll need to find the right customers to participate. Look for customers who are articulate and enthusiastic about your product. You’ll also want to make sure they’re comfortable on camera. Once you’ve found the right participants, reach out to them and explain what you’re looking for.
Once you have your participants lined up, it’s time to shoot the testimonials. You’ll want to keep them relatively short – around one to two minutes – there is no need for them to be long, as this will soon lose the attention of the viewers. Also, make sure the lighting and sound are good and you will need to have a few questions prepared.
A bonus tip is to have the customer repeat the question in their answer as this will help with the storytelling. For example, if you asked them, ‘what’s your favourite thing about the product?’ the customer would then repeat back ‘my favourite thing about this product is…..’ This is hugely important as it shapes and adds context to what they are saying which is vital for compelling storytelling.
To conclude
Video testimonials are a powerful marketing tool because they allow customers to connect with a company on a personal level. They can tell a story that written testimonials or product descriptions cannot. If you are interested in using video testimonials as part of your marketing strategy, send us an email and we would be happy to discuss it further with you.