Why You Need Video Content At Trade Fairs For Your Business

Have you ever been to a trade fair and been wowed by the video content that some businesses have on display? If you’re like most people, the answer is probably yes. And there’s a good reason for that.


Video content is an increasingly important part of trade fairs and other business events. It’s a great way to capture the attention of potential customers and clients, and it’s also a great marketing tool. If you’re not using video content at trade fairs, you’re missing out on a valuable opportunity to promote your business.


Video content is highly engaging and can be used to showcase your products or services in a way that is both informative and visually appealing. It’s also a great way to connect with potential customers on a personal level and build rapport. 


If you’re not convinced, then read on to learn more about the benefits of using video content at trade fairs for your business. You’ll see just how impactful it can be!

Firstly, what are Trade Fairs?

A trade fair is an organized event where companies and organizations from a specific industry can showcase their products and services. Trade fairs are usually open to the public, and they offer a great opportunity for businesses to network and build relationships with potential customers. They are also a great way to learn about new products and trends in your industry.

What are the advantages of attending trade fairs?

There are many advantages of attending trade fairs, including the opportunity to network with other businesses, the chance to learn about new products and services, and the chance to generate sales. Trade fairs can also be a great way to build brand awareness and learn about the latest industry trends.


If you’re thinking of attending a trade fair, be sure to do your research beforehand and have a clear plan of what you want to achieve. And don’t forget to bring plenty of business cards!

How to use video at trade fairs?

Using video at trade fairs is a great way to capture the attention of potential customers and showcase your products or services in a new and exciting way. You can use video to demonstrate your products in action, give a tour of your booth, or even just to introduce your company and its members.


Imagine your promoting your business at a Trade Fair and on average, each stand at the site has two people available to talk about their respective businesses. Now if there is a lot of footfall at that event, with there being just two of you, you are limited to the number of people you can engage and promote your business with…


Now imagine you have a TV screen with an educational, engaging promotional video playing in the background explaining how your business helps people. Suddenly, every person walking past your stand has the opportunity to learn more about your business, even if you are preoccupied with chatting with someone else.


I saw this firsthand at an event recently where people were paying attention to the videos. If made well, it can be a brilliant first impression for your business!


It also acts as a great touch point e.g. ‘If you’d like to learn more do check out our video….’


There are a few things you’ll need to keep in mind when using video at trade fairs. First, you’ll want to make sure your video is high-quality and professionally produced. This will help you attract attention and create a good impression. Next, you need to make sure your videos are short and to the point and have a clear call to action. People’s attention spans are short, so you’ll want to get your key points across quickly and efficiently. Your video/s does not need to be any longer than 2 minutes long. Also, make sure to add subtitles to your video as you won’t necessarily be able to have the sound playing at the venues you’re attending.


Finally, you’ll want to make sure your video is properly branded. This means including your company logo, brand colours and fonts. This will help you look professional, credible, and reinforce your brand. Keep these things in mind, and video can be a great asset for your next trade fair.

Filming at Trade Fairs

Not only can you have your video on display at a Trade Fair, grabbing people’s attention, but something else you might wish to consider is filming your business in action while attending the Trade Fair.


Filming your business at a trade fair can be a bit of a challenge. There are a few things you need to keep in mind, such as getting the right equipment, getting permission from the trade fair organizers, making sure you get good quality footage and also, most importantly, having the dedicated resource to be able to capture the content.


This video content is a great way to show some behind-the-scenes of your business in action, a fantastic way to build engagement with your audience.

To conclude

In conclusion, video content is a great way to attract attention at trade fairs. It can help you stand out from the competition, and it can be used to promote your products or services. If you’re interested in creating video content for your business, send us an email. We’d be happy to help you get started.

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